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How Applicant Tracking System (ATS) Makes a Winning Candidate Experience

How Applicant Tracking System (ATS) Makes a Winning Candidate Experience

The crux of a successful recruitment exercise is not just about finding the best talent for your company. It also lies in creating a good candidate experience. Seasoned recruiters always make efforts to ensure a good candidate experience for their applicants. Regardless of whom they hire – every applicant should walk away with the best candidate experience. This has a positive impact on your company’s branding as an employer and in turn, enhances your ability to attract high-quality talent.

Poor candidate experience can create a damaging word of mouth, which in turn makes it challenging for you to find top talent. One of the simplest ways of creating a great candidate experience is to implement HR tech solutions to automate and streamline the recruitment process. Enable better and quicker hiring through the latest tech solutions for enhancing the candidate experience in your company.

Applicant Tracking System or ATS is a highly acclaimed solution for recruitment systems around the world. ATS is an all-in-one cloud-based recruitment software that helps you manage your recruitment process from start to finish. Here’s a look at how to improve your candidate experience using the Applicant Tracking System or ATS to–  

  • Quicker Recruitment Process 

Using multiple software for recruitment or manual organization slows your recruitment process down and increase the margin for error. Manage every step of your recruitment process simply and efficiently with the Applicant Tracking System (ATS).

The ATS keeps all your candidates’ information in a centralized and organized platform to give you a clearer view of their standing in the recruitment process. It also allows HR personnel to perform tasks such as sending job offers, screening applications, sending e-mails, and draw statistical insights from applicant data.

  • Mobile Responsive Application System  

In the digital age, recruitment processes and software need to be more agile and responsive to the candidate’s needs. A smooth mobile application experience can be the difference between hiring top talent and missing out. Applicant Tracking System (ATS) makes the recruitment process highly versatile and mobile responsive.

Experienced HR professionals are aware that a huge chunk of candidates is now conducting their whole job search online. It is vital to successful recruitment that the process should be moved to a mobile device friendly format. 

  • Efficient Follow-Ups and A Highly Engaging Candidate experience 

A lack of communication and feedback can be fatal to the recruitment process. Candidates always appreciate a timely response and a general transparency in the process they choose to attend. ATS helps you maintain a constant flow of communication that keeps the candidate notified and feedback at every stage can help enhance your candidate experience. With communication tools such as e-mail automation, integrated e-mail templates, and scheduling, the Applicant Tracking System is capable of updating candidates at every step of the process.

  • Clear and Consistent Communication

Maintaining a steady stream of clear and consistent communication is easier said than done. When a candidate is selected, they may base their decision to not work with you on the clarity of communication you gave during the recruitment process.

However, when dealing with a large volume of candidates the recruitment team may not be able to communicate with every candidate satisfactorily. This is where the ATS can be highly functional. Auto-generated e-mails for acknowledging the receipt of a resume or info from the candidate, sharing an official communication of schedule for interview are highly appreciated and can help improve candidate experience. 

  • Making Feedback a Priority 

In recruitment, feedback is a two-way street. Providing timely feedback on the performance of an employee is a crucial step in good candidate experience. The candidate may or may not be selected but giving them feedback helps the candidate understand how they may improve their profile. ATS can also include a system wherein candidates who have appeared for a recruitment process at your office can also provide feedback about the recruitment process to you. This can help in streamlining the candidate experience in a better way.

Applicant Tracking Systems are a technological innovation that can change the game for recruiters and open up new opportunities for your business to find top talent. Improving candidate experience is a top priority for recruiters everywhere and deploying the ATS can make a huge difference.


Author Bio: Kelly Barcelos is a progressive digital marketing manager specializing in HR and is responsible for leading Jobsoid’s content and social media team. When Kelly is not building campaigns, she is busy creating content and preparing PR topics. She started with Jobsoid as a social media strategist and eventually took over the entire digital marketing team with her innovative approach and technical expertise.